It’s almost Christmas time, and businesses need to take advantage of the shopping sprees that attract people at this time of year. If you have toned down your advertising during the whole COVID-19 lockdown, then now is the time to take things a notch higher and attract customers in the lead up to Christmas.
Most of your competition will come up with offers and other amazing discounts to try and attract customers, but by using some well planned digital printing strategies, you can also rake in some dollars. In this article, we are going to see how you can do this successfully.
It has been mentioned that most of your competition will come up with campaigns to attract customers. Because of this, the bar will be a little bit higher during this time, so you need to stand out from the crowd.
Look at how a digital printing campaign can boost engagement, awareness, and eventually, sales. If you do not know where to start, look for some inspiration from tried and tested campaigns but do not copy-paste them. They need to have some level of originality so that they stand out. Borrow ideas from others but tweak them to help you come up with something more unique.
You’ve heard it before, “be wary of how you use colour.” However, Christmas is the season you are allowed to play with colour, albeit the right ones. While the competition will feed customers with multiple offers, one sure way of catching their eye in the streets is through colour.
Add festive colours to some flyers and distribute them to help them to relate to what else they are doing this time. This will give you a little advantage over the competition and help you stand out a bit more.
You won’t progress very far if you keep on distributing flyers and leaflets that do not intrigue your customers. This is the time you should give them special offers and deals from the get-go. Do not wait until Christmas and Boxing Day are over before you start giving customers deals.
Take this opportunity to give discounts on old stock or last season’s products and get customers spending in your stores. Customers will be looking for places where they can get deals and more value for their money, so do not miss out on this opportunity.
Try and surprise your customers, even when distributing these flyers and leaflets. Do not make your offers and deals too obvious as it kills the fun part of it. Play around with the minds of your potential customers by attracting them with unexpected perks that are the highlight of this season.
You can do this using folded leaflets that require your audience to unfold them and discover what you have in store for them. Once you deliver the wow factor, take the opportunity to communicate your best offering or special festive offer that will prompt them to check it out.
The Christmas season is for gifting, and besides the discounts and deals, you may want to issue some small gifts. Customers love them, and there are plenty of gift ideas you can look out for and implement this season.
Communicate to the customers about these gifts and keep them guessing on the items they could get. The fun part is fundamental as it is quite what people are in for this season.
While most business communication channels have moved online, Christmas is a perfect opportunity to leverage the power of digital printing to entice your customers. Some of the ways to do it have been mentioned above, so be sure to implement them in your business this holiday season and watch the customers flowing in.
Impact Digital has been providing high-quality and environment-friendly digital printing for over ten years in Melbourne and the surrounding suburbs. Aside from delivering the best quality digital printing for businesses, our priority is environmental sustainability.
By choosing Impact Digital, you are not only choosing the industry’s best digital printer but you are also choosing to help protect the environment from further damage. You are helping us fight climate change.
We have a team of creative designers who can help you conceptualise a unique Christmas advertising campaign and prepare it as early as possible.
To find out more about our services and how soon we can accommodate your Christmas advertising materials, call Impact Digital today on 03 9387 0999 or reach us through our contact us page.
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