There was a time when high-quality printing was available only to a select few.
Thanks to the innovations in technology in recent years, small to mid-sized businesses can also take advantage of high-quality marketing materials to enhance their brand value and to get more business.
While there has been a tremendous rise in the reach of digital marketing, experienced marketing professionals understand the importance of printed marketing materials when it comes to customer reach.
When it comes to commercial printing, customers have the option of choosing between offset printing and digital printing.
This article focuses on the major differences between these two main types of printing and how to choose the right option for your project.
This is the most common type of printing that is typically used for high volume jobs.
In this process, the design is burned onto metal plates which is then transferred onto rubber rolls.
Once the ink is spread onto the rubber rolls, the paper is run between the rolls to produce the final product.
One of the biggest advantages is that it offers extremely clean and distinct images. It will always deliver prints with virtually zero defects.
It offers excellent colour fidelity including accuracy as well as balance of the colours.
It offers the right mix of colours due to its ability to let the designer mix custom colours.
It can be used to print on a wide variety of materials including vinyl, posters as well as large format printing.
Offset printing tends to be cheaper if you need to print large quantities. On the other hand, it is not a great option for low volume jobs.
This process is similar to the process used by the printer in a typical home or office.
There are no plates or rubber rolls and the printing is done directly on the material being printed.
One of the biggest advantages of the digital printing process is that it does not have a long setup process.
Simply put, it allows a project to be completed much more quickly as there are no plates to be prepared and no rolls to be coloured.
In digital printing, there is no chance of any imbalance in ink and water or anything else which means it produces identical prints every single time.
It’s an excellent choice for low volume jobs as it doesn’t need any plates or any other equipment and there is no initial setup required.
Making changes between batches is extremely easy as you only need to make changes to the digital copy.
It allows for customisable printing as graphics and text can be changed on each printed piece without slowing down the printing process.
It’s an excellent choice for personalised marketing materials.
Both these processes have their own advantages and limitations.
Keep in mind that offset printing comes with a high front-end cost and therefore, it is not really suitable for short print runs as the unit cost can be pretty high for short runs.
On the other hand, digital printing is an excellent choice for personalised marketing materials as well as for short print runs.
Digital printing also offers accurate proofs as samples can be seen before printing a big batch which is not really an option for offset printing.
Digital printing also offers affordable customisation which is not possible with offset printing.
Overall, the choice really depends on personal requirements.
Are you looking for a top quality digital printing service? Then look no further than Impact Digital.
Impact Digital is a reliable and trusted digital printing service with more than 10 years of experience in the industry.
If you are looking for the best quality digital printing with the most competitive prices, please contact us today on (03) 9387 0999 or email us firstname.lastname@example.org
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